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Mars acquires UK’s Hotel Chocolat for £534 million to boost luxury offerings

© Reuters.

LONDON – Mars, the global confectionery and pet care giant, has announced the acquisition of the Huntingdon-based luxury chocolatier Hotel Chocolat. The £534 million deal is expected to enhance Mars’ presence in the UK, where it already employs 10,000 people, by adding a brand known for its innovative products, luxury gifting, and unique customer experiences.

Hotel Chocolat has been a prominent player in the British chocolate market, with its management team, which holds a 54% stake in the company, supporting the acquisition. CEO Angus Thirlwell highlighted that the partnership with Mars aligns with their shared values of originality, authenticity, and ethical trading. The deal is seen as an opportunity for Hotel Chocolat to address its supply chain challenges and to expedite its international expansion plans.

The announcement comes at a time when the UK is awaiting new economic data later today. This will provide insights into the country’s economic health and will be released alongside other significant indicators such as US weekly jobless figures and October’s industrial production statistics. Additionally, Bank of England deputy governor Dave Ramsden is scheduled to speak on ‘Financial stability challenges ahead: emerging risks and regulation’ at the 7th Annual Conference of the European Systemic Risk Board.

This strategic move by Mars underscores its commitment to growth in key markets and could potentially reshape competition within the luxury chocolate segment. The acquisition of Hotel Chocolat promises to bring together two companies with a strong emphasis on quality and ethics, setting a new stage for innovation in the confectionery industry.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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